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Marketing CH 12 Management Skills

Many of you will become managers or supervisors during the course of your career. Never stop learning how to become a better leader!

AB
Vertical OrganizationTraditional business structure characterized by three levels of management - top, middle, and supervisory level
Horizontal OrganizationNontraditional business structure characterized by self-managing teams, organization by process rather than function, and customer orientation
Top ManagementIn a traditionally organized company, the people with the greatest responsibility; includes the CEO, President, and VP's
Middle ManagementIn a traditionally organized company, the people who carry out top management's decisions and motivate supervisory personnel so the company can meet its goals
Supervisory-Level ManagementIn a traditionally organized company, the people who carry out the plans of middle management by directly assigning work duties to and supervising employees on the job
EmpowermentEncouraging team members to contribute to and take responsibility for the management process
PlanningThe first step in the management process; involves deciding what will be done and how it will be accomplished
OrganizingA coordinated effort to reach a company's planning goals; involves assigning responsibility, establishing working relationships, staffing, and directing the work of employees
ControllingThe process of comparing what was planned with actual performance; involves three basic activities-- setting employee standards, evaluating performance, and solving problems
Mission StatementFormal statement of a company's ultimate goals

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