| A | B |
|---|
| target market | a group of people that a business focuses all marekting efforts on satisfying |
| market segmentation | the process of dividing the market into smaller groups based on customer needs and charactoristics |
| utility | added value; usefullness to customers |
| form utility | increasing usefulness by changing the form of the product |
| time utility | making a product or service available to a customer at thebright time or most convenient time of the day |
| place utility | increasing usefulness because of location |
| possession utility | offering customers other means of owning a product by way of credit, checking, etc. |
| information utility | adding usefulness through added communication |
| marketing strategy | blending of the four P's to reach those customers most intersted in the product |
