| A | B |
|---|
| Consumerism | the buying of material goods |
| Dr. Jonas Salk | He developed polio vaccine |
| Dr. Benjamin Spock | He wrote popular book on child care |
| Franchise | A company or service duplicated in many locations |
| Franchise | Rita's water ice and Mc Donalds are examples |
| Planned obsolescence | Marketing strategy begun in 1950s |
| Conglomerate | Major corporation that includes many smaller companies in unrelated industries |
| Baby Boom | Name for largest generation in USA history |
| Conglomerate | Business seeking financial security thru diversification |
| Film in 1950s | wide-angle images, stereo sound, Hitchcock |
| Rock 'n' Roll | Elvis, American Bandstand, blues roots |
| Beat movement | Beatniks, individuality, poetry |
| Radio in 1950s | popularized African-American culture, focus on specialized audiences |
| Television in 1950s | I Love Lucy, FCC, "Golden Age" |
| Fair Deal | Truman's economic program |
| Rapid suburbanization | Pursuit of American dream |
| Planned obsolescence | Encouraged consumers to buy more goods |
| Franchise | Offer similar products in many locations |
| Forms of expression | Beats and rock 'n' roll |
| Dr. Spock | Child-rearing book sold 10M copies |
| Got help with education, homes etc. after WWII | American war vets |
| Main housing trend in 1950s | Mass produced single-family homes |
| Draft striking workers | Trumans response to labor strikers |
| Dixiecrats | Opposed Truman on civil rights |
| Conglomerate | Many different types of businesses,one company |
| 1950s population shift | cities to suburbs |
| Planned obsolescence | strategy to get consumers to buy more stuff |
| Artists and poets | Beat movement expresed by this group |
| Jonas Salk | Developed 1st effective polio vaccine |
| Truman | Integrated US armed forces |
| Rosa Parks | 1950s civil rights symbol |
| Rock 'n' roll | invented by Alan Freed |
| GI Bill of Rights | eased transition to civilian life for vets |
| William Levitt | Mass-produced homes |
| Television | Medium for mass transmission of cultural values |
| FCC | Gov't agency that regulates and licences TV |
| White flight | middle-class movement from cities to suburbs |
| Harrington's "The Other America" | exposed brutality of US poverty |
| Urban renewal | solution for inner-city housing problems |
| Braceros | Mexican hired hands |
