| A | B |
|---|
| public opinion | the combined expressed ideas of poeple on politics or government |
| mass media | means of communication that reach vast numbers of people |
| peer groups | people with whom one regularly associates |
| opinion leaders | a person who has unusually strong influence on views of others |
| mandate | instructions or commands a constituence gives its officials |
| interest groups | private organizations whose members seek to affect public policy |
| public opinion polls | devices that attempt to collect information by asking questions |
| straw vote | polls that ask the same question to a lot of people |
| scientific polling | questions asked to a random sample of the population to measure opinion |
| universe | the whole population that a poll is to measure |
| sample | a representative slice of the universe |
| medium | a means of communication |
| public agenda | societal problems that people agree need government attention |
| sound bites | shappy reports that can be aired in about 30 seconds |
