| A | B |
|---|
| Social learning theory | Anti-social behaviour learned by role models |
| Catharsis | Watching violence helps to reduce aggression |
| Developmental Factors | Older children are less affected by prosocial messages |
| Social learning theory | Anti social behaviour is learned through role models |
| Desensization | Viewing media aggression leads to reduction in emotional arousal |
| Cognitive Priming | Existing aggression is activated by a cue |
| Correlational studies (Atkin et al) | Suggest a positive relationship between viewing violence & aggression |
| Lab studies (Berkowitz) | Found P's more likely to give a shock after viewing aggressive programme |
| Field experiments (Parke et al) | Violent films increased aggression in those boys who were aggressuve already |
| Natural experiments (Williams) | Aggression increased over a 2yr period after the introduction of TV |
| Longitiudinal studies (Eron) | Those more aggressive at 8yrs, more aggressive at 19, more likely to have criminal record at30 |
| Instructional films (Yates) | Children more likely to show patience, after watching tv programme |
| Ed broadcasts (Zielinska & Chambers) | Watching Sesame Street led to an increase in cooperation |
| Popular drama programmes (Sprafkin et al) | Children were more likely to help puppies after watching Lassie |
| Correlations in natural viewing situation (Sprafkin & Rubinstein) | Less tv watched, and more prosocial content watched, more likely to behave prosocially |
