| A | B |
|---|
| A matrix of information | Competition grid |
| Offer Technical assistance to entrepreneurs | trade associations |
| The customer who is most likely to buy | target customer |
| What you see the business becoming | vision |
| Process of testing a concept | feasibility |
| something of value to the customer | benefits |
| Things you provide in your product/service | features |
| The way you get a product or service to the customer | distribution |
| A distribution channel that contains no intermediaries. | direct channel |
| You give a complete description of your business in a(n) | business plan |
| A(n) is/are a business idea that can be tested. | business concept |
| Product is sold through a wholesaler. | indirect channel |
| Vision for a business is simply | based on your value system and what you see your business becoming |
| A mission is | something achievable |
| One section that is not in the business plan is the | feasibility plan |
| Sources of information for the business plan include | SBDCs, trade assocations, and SBA |
| A good business concept statement does not mention | money |
| Feasibility answers the question | How much money do I have? and What conditions will allow me to go forward? |
| A good Business Plan should include | Cover Page, Table of Contents and Headings, Supporting Documents |
| The Executive Summary of a Business Plan should | give a brief recounting of the key points contained in a business plan |
