| A | B |
|---|
| Mission Statement | the general targets of a firm |
| Profit maximisation | aiming to make the highest level of profit possible |
| Objective | a target that helps a business achieve its aim |
| Survival | the business at least breaks even |
| Sales objectives | a target related to profit |
| Building a reputation | the company may spend alot of money on public relations |
| Interest | Some businesses are run for pleasure rather than profit |
| Factors of production | land, labour and capital |
| Stakeholders | someone who has a interest in a business |
| Franchise | the right to trade under an established name |
| Franchisee | the person buying the right |
| Franchiser | the person selling the right |
| Royalty | a payment payable as a proportion of earnings |
