| A | B |
|---|
| The product life cycle | The period over which a product appeals to customers |
| Relaunching a product | Redesigning, repacking or renaming an existing product |
| Product mix | The range of goods or services offered by a business |
| Manufacturer | Businesses that make goods |
| Wholesaler | Businesses that buy in bulk and sell on smaller amounts |
| Product orientated | Businesses that design their products hoping that customers will buy them |
| Market orientated | Businesses produce goods and services that customers want and need based on the results of market research |
| Branding | A registered name readily recognisable |
| The marketing mix | The 4Ps |
| Place | Getting the product to where consumers want to buy it |
| Price | The amount charged for goods or services |
| Target market | The audience at which the marketing mix is aimed |
| Promotion | Advertising and other means of persuading customers to buy a product |
| Product | Goods or services being sold |
| Market research | The systematic collection, recording and analysis of data about the market for goods and services |
| Marketing | The profitable identification and satisfying of consumers' wants and needs |
| Desk research | Existing sources of information |
| Primary research | Gathering new information about the market |
| Consumer panels | A group of people who provide detailed comments |
| Test marketing | A product trial in a small area |
