| A | B |
|---|
| Mission statement | Aims, vision, core purpose, values |
| Microsoft's vision in 1800s | A computer on every deak and in every home |
| BA | to be the undisputed leader in world travel |
| Dyson | Long-term business succ based on newly invented, innovatively designed productsess |
| Unilever | Raise the quality of life |
| Pret a Manger | to sell handmade extremely fresh food |
| Coca-Cola | to get more people to drink Coke than water |
| The Body Shop | Tirelessly work to narrow between principle vand practice, whilst making fun, passion and care part of our daily livesthe gap |
| Boots | Boots aims to be the place for health and beauty customers. We want to secure market leadership in the UK and build on our brands' |
| TUC | A high profile organisation which campaigns successfully for trade union aims and values, assists trade unions to increase membership and effectiveness, cuts out wasteful rivalry and promotes trade union solidarity. |
| Domino's | "'Exceptional People On A Mission To Be The Best Pizza Delivery Company In The World'. |
| McDonald's | aim to be the UK's best fast service restaurant experience |
| easyJet | To provide its customers with safe, good value, point-to-point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this they will develop their people and establish lasting relationships with their suppliers. |
| Sainsbury | "Our mission is to be the consumer's first choice for food, delivering products of outstanding quality and great service at a competitive cost through working 'faster, simpler and together." |
| Manganese Bronze Holdings PLC | To promote sustainable products that benefit shareholders and stakeholders alike |
| Cafedirect | 'to be the leading brand which strengthens the influence, income and security of producer partners and link them directly to consumers' |
| Avis | "We try harder", |
| Midland Bank | The Listening Bank |
| Komatsu | encircle Caterpillar |
