| A | B |
|---|
| I/O | branch of psychology dealing with the workplace |
| CONSUMER BEHAVIOR | branch of psychology dealing with the marketplace |
| APTITUDE | ability to do a task, even before being trained for it |
| HOLLAND | who developed a personality theory geared to vocational selection? |
| CLINICAL | branch of psychology which performs psychotherapy |
| VOCATIONAL | career counseling |
| MASLOW | industrial psychologist with pyramid of worker needs |
| NICHE | a small, targetable segment of the marketplace |
| YERKES-DODSON | theory that workers have optimal performance at moderate levels of stress |
| PSYCHOGRAPHIC | market segmentation based upon personality type or trait |
| DEMOGRAPHIC | market segmentation based upon variables such as age, gender, geography |
| TAYLOR | efficiency expert who founded "Scientific Management"; theory X |
| ERGONOMICS | human factors engineering to produce a more productive and safe physical work environment |
| R | vocational personality type ideal for construction work |
| I | vocational personality type ideal for research work |
| A | vocational personality type ideal for a musciantor |
| S | vocational personality type ideal for a childcare worker |
| E | vocational personality type ideal for a manager |
| C | vocational personality type ideal for a file clerk |
