| A | B |
|---|
| mass marketing | trying to get maximal attention for your product/service |
| norms | widespread practices, prodedures, or customs common to a culture |
| identity | everything that makes up your essential person or character |
| fringe | existing outside the mainstream |
| pop culture | reflecting the habits and tastes (often transient) of the masses |
| The Man | generic term referring to someone widely believed to be an oppressor |
| appropriate (verb) | to take as one's own without authority or right |
| misogynistic | hateful of women |
| coopting (three syllables) | taking over, appropriating |
| cool hunter | trend chaser |
| body modification | refers to a variety of ways of pysically altering oneself |
| taboo | anything regarded by a culture as forbidden |
| branding | marking for ownership |
| poseur | one who presents herself to others as something other than what she is in reality |
| commodity | something useful or valued and generally used for commerce |
| target audience | group to which a product or service is geared |
| alienation | state of being shut off from others |
| midriff | mid-region of the torso often exposed according to current fashion |
| originality | freshness or creativity; unique from others |
| mook | slang term for a misogynistic male |
| The Machine | metaphor (often used derogatorily) for the abstract system of agencies working to keep society in operation |
| marginalize | relegate to the borders of society |
| sophisticated | wise, particularly in the ways the world operates |
| vulgarize | debase or devalue by appealing to lower or overly common tastes |
| peer pressure | the often-undo influence placed on someone by others of similar rank or social standing |
| values | something (material or immaterial) considered important enough to be maintained |
| customs | expected behaviors particular to a group or event |
| world view | an overriding way of looking at the world especially from a particular standpoint |
| merchandizing | marketing or products or services |
| mores | fixed moral habits, customs, and attitudes of a group |
| racist | affirming one race while denigrating another/others |
| counter-culture | contrary to the mainstream |
| middlemen | people of any gender who serve as go-betweens to help keep business-as-normal running |
| chauvinist | someone unreasonably attached to his race, gender, etc., while strongly opposed to another's |
| pigeonhole | to assign (often thoughtlessly or rigidly) to a certain class or category |
| stereotype | oversimplified opinion, prejudiced attitude, or uncritical judgment |
| edgy | avant-garde, on the cutting edge |
| PC | politically correct (i.e., adhering to mainstream custom) |
| marketing | promoting something for purchase |
| mainstream | reflecting the popular masses |
| culture | way of life including values, beliefs, customs, mores, etc. |
