| A | B |
|---|
| brand | all the combined impressions and experiences associated with a particular company, good, or service |
| goods | tangible objects that can be manufactured or produced for resale |
| intangible | not capable of being detected through the senses |
| licensed merchandise | goods bearing the name or logo of a sport/event product produced and distributed by an authorized manufacturer |
| owned-goods service | a product that involves repairing or changing a good that the consumer has already purchased |
| perishability | a product's ability to withstand being stored |
| quality | the degree of excellence of a good or service--how good it is |
| rented-goods service | a product that involves giving consumers limited use of a good for a certain period of time |
| separability | a product's ability to be considered apart from its provider |
| services | intangible activities that are performed by other people for money; productive acts that satisfy economic wants |
| smoothing | offering consumers a discount for purchasing products that otherwise would go to waste |
| tangible | capable of being touched, smelled, tasted, seen, or heard |
| venues | buildings or places where sports and events occur |
| consistency | Reliability or uniformity of successive results or events |
| brand awareness | when a brand has distinguising symbols that become instantly recognizable by consumers |
| brand image | the product's "personality" |
| brand loyalty | when consumers equate a brand with quality and become repeat customers |
