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Critical Thinking

These terms are fallacies, devices of persuasion, and problem-solving techniques. They are used to influence consumers in advertising.

AB
argument from ignoranceinvolves info not proven true or false
fallacy of false cause2 incidents occur, assuming 1 caused the other
causalityrelationship between cause and effect
fallacybad reasoning
hasty generalizationjudging all by a few
appeal to forceusing "scare" tactics; arousing fear
appeal to the peopleeverybody's doing it
appeal to authority"expert" authority not really an expert on specific topic
black or whiteonly 2 "either/or" choices
equivocationlong, fancy, meaningless words used
red herringdragging in unrelated issues
rabbit reasoning(circular) argument ends back at starting point
associationauthority testimonials
pettifoggingconcentrating on trivial issues
poison potprejudiced attack on man or issue
name-callingusing words of unsavory nature
argumentum ad Hominemdiscredit man: discredit argument
begging the questionassuming what you wish to prove
lifting out of contextimplying new meaning to a phrase
leading questionleading a person to admit something
oversimplificationdescribing with few facts instead of complex factors
half-truthsfacts left out
decision by indecisionallowing time or events to make the decision
attitude fittingappealing to attitude of certain group
repeated assertionrepeating message until it is believed


Mrs. H

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