| A | B |
|---|
| sell through | selling to the customer |
| rapid changes in technology | why marketing media is so challenging |
| Electronic Arts | largest independent producer of electronic games |
| advergaming | marketing concept for reaching target markets of e-games with other products |
| theater | Oldest form of entertainment |
| Print media | second oldest form of entertainment |
| Edutainment | Entertainment related to education sucha s zoos, museums, and theaters |
| limited release | platforming |
| wide release | released in 1000's of theaters |
| buzz | public interest |
| formats | styles of music |
| e-zine | electronic magazine |
| record clubs | organizations in which members recevie free records in exchange for their commitment to purchase |
| gross revenue | total income from sales before costs, expenses, or taxes are deducted |
| concessions | snack-bar sales of popcorn, soda, and candy |
| trailers | previews |
| location-based entertainment | entertainment that includes amusement, theme, animal, or water parks |
| programming | the schdule, or times, for broadcasting shows on television or radio |
| exhibitor | theater |
| evergreens | products that are popular year after year |
| impulse spending | buying without prior planning |
| rack jobbers | independent vendors who distribute, price, and control their own inventory within a store |
| reruns | previously aired shows, which are a great source of revenue for studios and networks |
| residuals | what actors receive every time a program airs or is run in syndication |
| payola | gifts given to a radio station personnel ton encourage them to play a particular song, artist, or label (now illegal) |
| jingles | catchy tunes that promote a product and accompany television or radio advertisements |
| ad campaign | a promotional plan that combines selling advertising, public relations, and the use of different media to reach the target market |
| record labels | Columbia, MCA, and Elektra are examples of these |
| primary market | this market in film distribution is the target audience |
| recreation-based entertainment | theme parks are this type of entertainment |
