| A | B |
|---|
| demographics | study of consumers based on personal characteristics |
| psychographics | study of consumers based on social and psycholoogical characteristics |
| geographics | study of consumers based on where people live |
| product benefits | study of consumers based on needs/wants |
| customer | buy the product |
| consumer | uses the product |
| market | having the ability and willingness to buy a product |
| target marketing | focusing marketing decisions on a very specific group of people |
| marketing mix | product, price, place, promotion |
