| A | B |
|---|
| marketing mix | product,place,price,promotion |
| marketing | planning & executing the conception,pricing,promotion,& distribution of ideas,goods,and service to create exchanges |
| product/service management | designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs |
| distribution | determining the best way to get a company's products or services to customers |
| selling | direct and personal communication with customers to assess and satisfy their needs |
| marketing-information management | gathering and using information about customers to improve business decision-making |
| financing | allows companys to budget for its own marketing activities |
| pricing | process of establishing and communicating the value or cost of goods or services to customers |
| promotion | using advertising and other forms of communicating information about products, services,images, and ideas to achieve a desired outcome |
| target market | specific group of people you want to reach |
| disposable income | income that can be spent freely |
| gross impression | number of times per advertisement, game, or show that a product is associated with an athlete,team,or entertainer |
