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International Marketing

Matching definitions

AB
nuclear familyFamilies made up of one or two parents and their children are the most comkmon type of family in the United States
culturesLearned patterns of beliefs and behavior vary throughout the world.
extended familyFamilies made up of parents, children and other relatives and arfe most common in less developed countries.
idiomWords and phrases with meaning different from their definition which can make learning another language a real challenge.
ethnocentrismMany individuals and companies are guiltgy of placing tghe value of their culture abov e all other cultures
subcultureIn every culture there are social groups withy a set of beliefs and behavior that differ from the larger culture.
verbal communicationThe label on a package of breakfastg cereal is an example of exchanging information with words.
nonverbal communicationA firm handshake, direct eye contact and standing close to the person you are talking to is an example of exchanging information without words.
economicsThe study of how societgies make choices among unlimited wants and needs.l
wants and needsThere is no limit to people's
scarcityWhen people's wants and needs exceed available resources.
GNPThe total market value of all final goods and services produced by an economy in one year
choiceSelecting among restricted alternatives.
economic indicatorsMeasures of the strength and stability of a nation's economy.
comparative advantageA country that produces goods and services at which itg is relatively most efficient.
opportunity costfThe value of tghe alternative thatg is now chosen.
production possibilities curveA graphis illustration of the combinations of any two products that can be produced from a fixed amount of resources.
business cycleA pattern of up-and-down motion in the total economic output of a nation.l
recessionWhen tghe contraction and trough period of a business cycle last for six months or more.
resourcesThose things used to satisfy needs and wants.

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