| A | B |
|---|
| Advertising | Paid communication between the product maker or seller and the audience or customer. |
| Affinity Sports | Niche markets whose participants are just as passionate about their sports as are enthusiasts of the move traditional sports. |
| Endorsement | A person's public expression of approval or support for a product or service. |
| Niche Marketing | Involves researching a target market to determine the specific items or service a small group of people will buy. |
| Personal Selling | An in-person face-to-face communication between a seller and a customer. |
| Promotion | Any action or communication that will encourage a consumer to buy a product. |
| Promotion Mix | Has four elements: personal selling, advertising, publicity, and sales promotion. |
| Promotion Plan | Sometimes called a promotion mix. |
| Publicity | Any free notice about a product, service, or event. |
| Return | The profit the sponsor earns from its support of an athlete or team. |
| Sales Promotion | Includes any action or communication that will encourage a consumer to buy a product. |
| Sponsor | A person, organiztion, or business that gives money or donated products ane services to another person, organization, or event in exchange for public recognition. |
