| A | B |
|---|
| Demographics | specific information that identifies the customer, such as the age ranges in the group, marital status, gender, educational level, attitudes, and beliefs (p. 90) |
| Disposable income | income that can be freely spent (p. 9) |
| Distribution | involves the locations and methods used to make products available to customers (p. 5) |
| Entertainment | whatever people are willing to spend their money and spare time viewing rather than participating in (p. 15) |
| Entertainment marketing | influencing how people choose to use their time and money (p. 14) |
| Gross impression | the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer (p. 12) |
| Marketing | the creation and maintenance of satisfying exchange relationships (p. 4) |
| Marketing mix | how a business blends the four marketing elements—product, distribution, price, and promotion (p. 4) |
| Niche travel | tours planned around special interests (p. 23) |
| Price | the amount that customers pay for products (p. 5) |
| Product | what a business offers customers to satisfy needs (p. 5) |
| Promotion | describes ways to encourage customers to purchase products and increase customer satisfaction (p. 5) |
| Ratings | number of viewers the program attracted (p. 17) |
| Recreation | renewing or rejuvenating your body or mind with play or amusing activity (p. 20) |
| Recreational activities | activities involved in travel, tourism, and amateur sports that are not associated with educational institutions (p. 20) |
| Royalties | a percentage of sales earned by teams each time merchandise bearing their logo is sold (p. 10) |
| Satisfaction | implies that marketing must meet the needs of both businesses and customers when exchanging products or services (p. 4) |
| Sports marketing | using sports to market products (p. 9) |
| Target market | a specific group of people you want to reach (p. 9) |
| Tourism | traveling for pleasure, whether the travel is independent or tour-based (p. 22) |
