| A | B |
|---|
| marketing | the creation and maintenance of satisfying exchange relationships |
| marketing mix | how a business blends the four markeing elements - product, place (distribution), price, and promotion |
| product | what a business offers customers to satisfy needs |
| place (distribution) | the location and methods used to make products available to customers |
| price | the amount that customers pay for products |
| promotion | ways to encourage customers to purchase products and increase customer satisfaction |
| sports marketing | using sports to market products |
| target market | a specific group of people you want to reach |
| disposable income | income that can be freely spent |
| demographics | specific information about a customer - age, marital status, gender, educational level, attitudes and beliefs, and income |
| royalties | a percentage of sales |
| gross impression | the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer |
| entertainment marketing | influencing how people choose to use their time and money |
| entertainment | whatever people are willing to spend their money and spare time viewing |
| ratings | the number of viewers a program attracted |
| recreation | renewing or rejuvenating your body or mind with play or amusing activity |
| recreational activities | activities involved in travel, tourism, and amateur sports that are not associated with educational institutions |
| tourism | traveling for pleasure, whether independent or tour-based |
| data mining | collecting data about which people travel, where, and when |
| niche travel | recreational travel or tours planned around a special interest |
