| A | B |
|---|
| promotion | any form of communication used to inform, persuade, or remind consumers about an organization's goods or services |
| National Collegiate Athletic Association (NCAA) | the governing body of most college and university athletic programs |
| market segment | a group of individuals within a larger market that share one or more characteristics |
| geographic segmentation | dividing markets into physical locations |
| demographic segmentation | dividing markets based on information that can be measured |
| psychographic segmentation | dividing markets based on characteristics that cannot be measured |
| product usage segmentation | dividing markets based on what products you use, how often, and why |
| benefits derived segmentation | dividing markets based on the value people believe they receive from the product or service |
| license | the legal right to reproduce a team's logo in exchange for payment |
| conference | a group of college athletic teams within the same region |
| amateur athlete | someone who does not get paid but plays for enjoyment, challenge, or both |
