| A | B |
| customer | This person wants quality and value for money when he or she buys goods |
| Employee | This person wants good wages |
| Manager | This person wants high bonuses |
| Owner | This person wants maximum profits from the business |
| Local community | These people want the business to provide more jobs in the area |
| Government | This body receives taxes from the profits that businesses make |
| Pressure group | This group wants the business to stop polluting the local river |
| supplier | This business wants to supply more of its goods to other businesses |
| Financier | This organisation wants its loan repaying on time |