| A | B |
| Topic | A specific category within a subject area |
| Brainstorming | Quickly listing possibilities without stopping to evaluate each one |
| Purpose | What you intend to achieve in your speech. You will have both a general purpose and a specific purpose. |
| General Purpose | The overall intent of your speech. |
| Specific Purpose | The goal of a speech |
| Thesis Statement | A complete sentence that expresses the speaker's most important idea or key part about a topic |
| Audience | The people who will hear your speech |
| Demographic Data | Defining charactersistics of your audience |
| Occasion | Includes the time, place, and all of the other conditions that define the setting in which you will deliver the speech |
| Fact | Contains information that can be proved, or verified by testing, by observing, or by consulting reference materials |
| Opinion | Expresses personal beliefs or attitudes |
| Expert Opinion | A statement or belief about a subject from a person who is recognized as an authority on that subject |
| Example | A single instant that supports or develops a statement |
| Illustration | A detailed example |
| Anecdotes | Are brief, often amusing stories |
| Statistics | Numerical facts |
| Comparisons | A statement that shows the similarities between people, places, thiings, events, or ideas |
| Figurative Language | Imaginately shows similarities between things that are essentially not alike |
| Literal Comparisons | Shows the real similarities between things that are essentially alike |
| Contrast | Highlighting the differences between two things |
| Definition | Explains what a word or a concept means |
| Description | A word picture of a person, place, thing, or event |
| Quotation | Expresses someone's exact words |
| Limiting Your Topic | Focus on specific aspects, examples, parts, uses, or other features of the topic |
| Knowing Your Purpose | Reason and intent-need to complete goal |
| State a Specific Purpose | Express the specific as a declarative sentence; State the specific purpose precisely; Make sure the specific purpose contains only one idea; Include words in the specific purpose that shows your intent |
| Writing a Thesis Statement | A thesis statemeent expresses the speaker's most important idea or key points about a topic-The guidelines of a speech |
| Knowing Your Audience | May know age, educational background, heritage |
| determine Audience Feelings | Beliefs about the topic |
| Supporting Your Thesis Statement | Facts and opinions, details used to support, illustrations, definitions, descriptions |
| Knowing Your Occasion | Know why and how you are giving this speech |