| A | B |
|---|
| Title IX | law that prohibits gender discrimination in school programs that receive federal funds |
| sponsor | a person, organization, or business that gives money or donates products/services to another person, organization or event in exchange for public recognition |
| return | the profit a sponsor earns from its support of an athlete or team |
| niche marketing | researching a target market to determine the specific items or services a small group of people will buy |
| affinity sports | niche markets whose participants are just as passionate about their sports as are enthusiasts of the more traditional sports |
| selling | the exchange of a product/service for another item of equal or greater value |
| promotion | publicizing or advertising a product, service, or event with the goal of selling it |
| promotional plan | promotion mix that includes personal selling, advertising, publicity, and sales promotion |
| personal selling | an in-person, face-to-face communication between a seller and a customer |
| advertising | paid communication between the product maker or seller and the audience or customer |
| publicity | any free notice about a product, service, or event |
| sales promotion | any action or communication that will encourage a consumer to buy a product |
| endorsement | a person's public expression of approval or support for a product or service |
