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Sports Mktg - Chapter 03

Professional Sports

AB
perka payoff or profit received in addition to a regular wage or payment
cartela combination of independent businesses formed to regulate production, pricing, and marketing of a product
agentthe legal representative of a celebrity
handlerswork closely with athletes who are unable or unwilling to police themselves
advisersfinancial and business counselors rather than behavior monitors
ethicsa system of deciding what is right or wrongin a reasoned and impartial manner
public financingpaying for a stadium with money from taxes
private financingpaying for a stadium with money from the team's owner


Business Teacher
Deer Park High School
Deer Park, NY

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