| A | B |
|---|
| Central business district (CBD) | The traditional downtown business area of a city or town |
| Community center | A shopping center that includes a supermarket, drugstore, home improvement center, or variety store. Community centers often include small stores such as apparel, shoe, camera, and other shopping goods stores. (Also called neighborhood centers). |
| Destination store | A retail store in which the merchandise, selection, presentation, pricing, or other unique feature acts as a magnet for customers. |
| Fashion/specialty center | A shopping center that is composed mainly of upscale apparel shops, boutiques, and gift shops carrying selected fashions or unique merchandise of high quality and price |
| Freestanding site | Fixtures and mannequins located on aisles that are designated primarily to get customers’ attention and bring them into a department |
| Merchandise kiosk | A small selling space offering a limited merchandise assortment |
| Lifestyle center | A shopping center with an outdoor traditional streetscape layout with sit-down restaurants and a conglomeration of specialty retailers |
| Mixed-use development (MXD) | Development that combines several uses in one complex—for example shopping center, office tower, hotel, residential complex, civic center, and convention center |
| Omnicenter | A combination of mall, lifestyle, and power center components in a unified, open-air layout. |
| Outlet centers | Typically feature stores owned by retail chains or manufacturers that sell excess and out-of-season merchandise at reduced prices |
| Power centers | Shopping center that is dominated by several large anchors, including discount stores (Target), off-price stores (Marshall’s), warehouse clubs (Costco), or category specialists such as Home Depot, Office Depot, Circuit City, Sports Authority, Best Buy, and Toys “R” Us |
| Specialty shopping | Shopping experiences when consumers know what they want and will not accept a substitution |
| Strip shopping center | A shopping center that usually has parking directly in front of the stores and does not have an enclosed walkways linking stores |
| Theme/festival centers | A shopping center that typically employs a unifying theme that is carried out by the individual shops in their architectural design and, to an extent, their merchandise |
| Trade area | A geographic sector that contains potential customers for a particular retailer or shopping center. |
| Accessibility | The degree to which customers can easily get into and out of a shopping center. Also, the ability of the retailer to deliver the appropriate retail mix to the customers in the segment |
| Artificial barrier | In site evaluations for accessibility, barriers such as railroad tracks, major highways, or parks |
| Census block | An area bounded on all sides by visible (roads, rivers, etc.) and/or invisible (county/state boundaries) features that is the smallest geographic entity for which census data are available. |
| Congestion | The amount of crowding of either cars or people |
| Cumulative attraction | The principle that a cluster of similar and complementary retailing activities will generally have greater drawing power than isolated stores that engage in the same retailing. |
| Customer spotting | A technique used in trade area analysis that “spots” (locates) residences of customers for a store or shopping center |
| Destination store | A retail store in which the merchandise, selection, presentation, pricing or other unique feature acts as a magnet for customers. |
| Fixed rate lease | A lease that requires the retailer to pay a fixed amount per month over the life of a lease. |
| Geographic Information System(GIS) | A computerized system that enables analysts to visualize information about their customers’ demographics, buying behavior, and other data in a map format |
| Huff’s Gravity Model | A trade area analysis model used to determine the probability that a customer residing in a particular area will shop at a particular store or shopping center |
| Metro renters | One of ESRI’s Community Tapestry segmentation scheme clusters. Young, well-educated singles beginning their professional careers in the largest cities, such as New York, Chicago, and Los Angeles |
| Metropolitan Statistical Area (MSA) | A city with 50,000 or more inhabitants or an urbanized area of at least 50,000 inhabitants and a total MSA population of at least 100,000 (75,000 in New England) |
| Micropolitan statistical area | A city with only 10,000 inhabitants in its core urban area |
| Natural barrier | A barrier, such as a river or mountain, that impacts accessibility to a site |
| Outparcel | A building or kiosk that is in the parking lot of a shopping center but isn’t physically attached to a shopping center. |
| Parasite store | A store that does not create its own traffic and whose trade area is determined by the dominant retailer in the shopping center or retail area |
| Percentage lease | A lease in which rent is based on a percentage of sales |
| Primary trading area | The geographic area from which a store or shopping center derives 50-70 percent of its customers |
| Regression analysis | A statistical approach for evaluating retail locations based on the assumption that factors that affect the sales of existing stores in a chain will have the same impact on stores located at new sites being considered |
| Secondary trading area | A geographic area of secondary importance in terms of customer sales, generating about 20% of a store’s sales |
| Spending potential index (SPI) | Compares the average expenditure in a particular area for a product to the amount spent on that product nationally |
| Tertiary trading area | The outermost ring of a trade area; includes customers who occasionally shop at the store or shopping center |
| Trade area | A geographic sector that contains potential customers for a particular retailer or shopping center |
| Traffic flow | The balance between a substantial number of cars and not so many that congestion impedes access to the stores |
| Understored | An area that has too few stores selling a specific good or service to satisfy the needs of the population. |
