| A | B |
|---|
| public relations | the arm of marketing that concerns itself with creating a favorable public opinion for an individual or organization |
| goodwill | a general willingness to work with or assist a person or organization based on a positive reputation or relationship |
| license | what a company needs before it can market products with the likeness of sports figures, team emblems, or other official sports insignias |
| royalties | a negoitated percentage of all gross sales from a particular product that the owner of the logo receives |
| ghostwriter | a sportswriter or sports reporter hired by an athlete to commit his/her story to paper for a fee |
| literary agent | a professional that plans the marketing campaign and book appearance, for a percentage of the sales |
| foundation | an organization that is established to maintain, assist, or finance other institutions or programs that are of an educational, charitable, or social nature |
| clinic | a one or two-day event in which participants focus on a specific sports skill |
| sponsor | a company that helps to finance sports activities, camps, and workshops |
| tournament | a sports activity often organized with the intent of donating proceeds to a charity |
