| A | B |
|---|
| agent | a person responsible for making contacts with clients and sponsors |
| turnkey operation | a sports marketing firm that handles everything from initial contacts to the final production of an event |
| incentives | gifts or bonuses designed to motivate buyers, sellers, and sponsors |
| pro bono work | services that a sports marketing firm provides for free |
| scouts | persons who travel the world to locate the best athletes in their respective sports |
| jargon | special language/vocabulary used to make communication more easier |
| sports marketing | using sports to market products |
| marketing mix | describes how a business blends the four marketing elements - product, distribution, price, and promotion |
