| A | B |
|---|
| Internal Data | Data obtained from within an organization |
| external data | Data obtained from outside an organization |
| Focus Groups | Groups of individuals brought together in one location to discuss ideas that can be used to help in marketing a product |
| Market Segmentation | The division and identification of target markets and the development of products that appeal to them |
| demographics | the study of the characteristics of human population |
| product | any good or service that satisfies a consumer want or need |
| product life cycle | a series of stages, from introduction to complete withdrawal from the market, that a product passes through |
| price | the value of money placed on a good or service |
| distribution channels | paths that goods and services follow from producer to consumer |
| marketing intermediaries | the persons or firms that operate between the producer and the consumer, or industrial purchaser |
| wholesaling intermediaries | the persons or firms that sell primarily to retailers, other wholesalers, or industrial users |
| retailers | the persons or firms that sell goods and services to individuals for their own use rather than for resale |
| promotional strategy | the activities of informing persuading and influencing a consumer decision |
| public relations | activity designed to create goodwill toward a business through a favorable public image |
| form utility | the conversion of raw materials to finished goods or services |
| Time utility | created by having a good or service available when the consumers want to purchase it |
| Place utility | Created by having a good or service available in the right place when the customer wants to purchase it |
| Ownership | Arranging for the orderly transfer of the product or service |
| market | a group of people or organizations that buys a particular good or service |
| institutional ads | general ads placed by corporations or industries to keep the name of the company or industry in the mind of the public |
| Media | Communication that reaches the general public such as radio, TV, newspaper |
| Press release | an article sent to the media to generate publicity. Consists of three to four paragraphs about your business or event |
| Mailing List | list of people or customers who have already purchased or expresses an interest in your product or service |
| philanthropy | The giving of time, money or skills to express concern for social issues |
| Keystoning | The standard pricing strategy used in retailing. The cost of the product is doubled. |
