| A | B |
|---|
| downward flow | When Elsa Klensch interviews Karl Lagerfield and he explains his latest designs, we are seeing the _____ theory of fashion adoption in action. |
| upward flow | The promotion Bikers Night at Bloomingdales, featuring a Harley-Davidson motorcycle and apparel, has as its source the ____ theory of fashion adoption. |
| horizontal flow | When board member Mrs. Kelly wears a cheerful felt hat to church one Sunday and the next week seven other women are also wearing hats, the ___ of fashion adoption is operating. |
| trends | Retailers seek out for their customers those items that will next be in demand; market fashion buyers keep a keen look out for fashion ____. |
| innovator | An individual who wears a new fashion first is known as a fashion _____. |
| influencer | One whose fashion advice is sought is a fashion ____. |
| speeding up | Modern communications, technology, favorable economic conditions, and rising consumer income all have the effect of _____ the fashion adoption cycle. |
| slowing down | An unsettled political environment and a recession or inflation have the effect of _____ the fashion adoption cycle. |
| customer tastes and preferences | In forecasting fashion trends, the first two steps are to identify target markets and to analyze ______ and ___. |
| target customers | The next step is to recognize current fashion trends, and then evaluate those trends in terms of ______. |
| prophetic fashions | The most successful fashion trends are known as _______. |
| tshirts | An example of the upward flow theory of fashion adoption is ____. |
