"NAVE": Writing Effective Advertising Copy

When students see the words in sentences that provide a helpful context and show their correct usage, they gain a strong cognitive connection with those words. Because this adds clarity and adds cues and clues, more words can be assigned, which helps build for comprehensive tests such as the SAT.

This activity uses advertising copy from the successful internet advertising company, Groupon. The activity also takes a look at some advertising techniques used across the industry. This makes us more aware consumers of the printed word.

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