06.2 What Motivates Buyers?
While there are many different patronage motives, an historically popular one is the desire to support local business. Many consumers don’t mind paying a little more to shop at independent businesses instead of chain stores. Such people are not only concerned with what their dollars get them, but also with where their dollars go. Independent We Stand is an online archive built to help consumers discover local businesses. Visit the website and answer the following questions.
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