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(BMB) 1 Customer & Value Offered
Your business begins with a clearly identified CUSTOMER then it considers the VALUE YOU OFFER them.
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Customers are the reason for an organization's existence. No organization survives long without paying Customers. Who is/are your customer?
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Think of Value as Customer benefits created by "bundles" of services or products. Select 1-3 elements of the value you provide.
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Convenience
Price
Design
Brand or Status
Cost Reduction
Risk Reduction
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