Sustainability Survey

Dear Participant

My name is Helen Jones and I am conducting a research dissertation into the effectiveness of corporate communication strategies on sustainability within the supermarket chain ASDA.

As part of this research, I would like to ask you some short questions regarding your knowledge and awareness of sustainability.

Please could you take the time to complete this short survey? This will only take 5 minutes to complete. All information provided on the survey will be anonymous and will only be used as an aid to my findings.

Please select the most relevant answer for each of the questions presented to you.

If you have any questions please do not hesitate to contact me on
Tel: 07841 524288
Email: helen_jones16@hotmail.com

Thank you for your help with my dissertation research.

Please answer the following questions as frankly and as fully as
possible.


A red asterisk (*) indicates required questions.

  1. How often do you shop at a supermarket?*
    Less than once a month
    Once a month
    More than once a month
    Once a week
    More than once a week


  1. How important do you think it is for a supermarket to operate in a sustainable manner? (1 indicating not at all... 9 indicating very)*
    1 2 3 4 5 6 7 8 9


  1. Which of the following do you think ASDA does for environmental sustainability? Please select one or more of the following:*
    Reduce waste and packaging
    Reduce energy consumption
    Regenerate communities by creating jobs for local people
    Build sustainable stores
    Have recycling centres at their stores
    Promote Recycling


  1. What do you remember ASDA saying about their efforts to be a sustainable business? Please select one or more of the following:
    Send zero waste to landfill by 2010
    Reduce energy requirements by 30%
    Build wind turbines at six depots by 2012
    Cut the amount of packaging on own label packaging by 2009
    Aim to make sustainable living affordable for all
    Encourage customers to "choose to reuse"
    Encourage customers to use environmentally friendly bags
    All of the above
    None of the above


  1. Where have you seen ASDA communicate its message of environmental sustainability? Please select one or more of the following:*
    TV adverts
    Newspapers and Magazines
    ASDA Website
    In-store promotions eg. Bags for life, Over head banners
    None of the above


  1. Who do you think is the leading supermarket in sustainablility?*
    ASDA
    Tesco
    Sainsbury's
    Morrison's
    Marks and Spencers
    Somerfield
    Waitrose
    Other


  1. As a supermarket customer, how well do you feel ASDA are addressing the issue of environmental sustainability?*
      1 2 3 4 5  
    Excellent   Poor


  1. Please select your gender*
    Male
    Female


  1. Please select which age bracket applies to you*
    Under 18
    18 - 30
    31 - 40
    41 - 50
    51 - 60
    Over 60


  1. Are you employed?*
    Full Time
    Part Time
    Unemployed
    Student
    Other