- Who is your primary/secondary audience?
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- Describe your typical customer (demographics).
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- How do you see your audience evolving?
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- How do you measure customer satisfaction?
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- Who are your competitors?
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- What are your competitors doing online?
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- What is the largest opportunity and threat in your industry?
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- What are your overall business goals?
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- What are your overall objectives with your website?
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- What are your top 3 priorities?
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- How do you allocate your marketing budget? What role does online marketing play in your current media mix?
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- What is your current market positioning? What are the brand strengths and weaknesses?
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- How do you measure performance success of your efforts?
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- If budget were no object, what would you do?
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- What marketing communication tactics are you currently using?
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- What is the frequency of these efforts?
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- What are your business objectives online?
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- How are you currently measuring the performance of your website? What are your KPIs?
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- Are you using social media to reach your audience? What engagement metrics are you monitoring?
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- How frequently are you updating content online?
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