Female Stereotypes

This survey is to collect data on the view of females and female stereotypes in advertising.
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  1. If a woman voices a strong opinion about a woman's rights issue, I tend to
    Listen
    Get annoyed
    Feel intimidated
    Get angry
    Feel inspired
    Ignore her
    Befriend her
    Other


  1. I would use the following term to describe a woman with a strong opinion about an issue
    Strong
    Empowered
    Bitch
    Lesbian
    Feminist
    Respectable
    Inspiring
    Human
    Irritating
    Man-hater


  1. In terms of a profession, the main career females should be encouraged to pursue is
    Teachers (elementary, high school, college)
    Child care providers (babysitter, nanny)
    Homemaker (wife and children)
    Medical field (doctor, nurse)
    Law (paralegal, lawyer)
    Public service (police officer, fire fighter)
    Anything - Females are just as capable as males


  1. Beauty is
    being thin and hot.
    in the eye of the beholder.
    all about make up.
    what's inside that counts.
    waking up and accepting who you are, flaws and all.
    following all the fashion trends, etc.
    other


  1. Complete the following: "For women, being overweight is"
    unacceptable.
    gross.
    unhealthy.
    fine, as long as the woman is happy.
    a reason to increase Weight Watchers in the U.S.


  1. The average height and weight for an American female is
    5'2'', 100 lbs.
    5'3'', 120 lbs.
    5'4'', 160 lbs.
    5'6'', 140 lbs.
    5'7'', 180 lbs.


  1. How would you feel if your boss were female?
    I wouldn't think twice about it. She's in charge.
    I would not listen to her as much.
    I would flirt/ flatter her more.
    I would feel better if the boss were male.
    Other


  1. How aware are teenage girls (ages 13-19) of advertising messages?
    Teenage girls are smart and respect their bodies.
    Teenage girls are impressionable and accept images without thinking.
    Teenage girls are stupid and want to be like celebrities.
    They are smarter than in the past, but still buy into the marketing images.
    Other





Katherine Donahue