SuperBowl Commericals - 1st Quarter

Evaluate the commericals ability to influence the viewer using AIDCA. Check off if the commercial had the following components of an effective advertisement. You may choose more than one response. Then rate your opinion of the commerical 1 to 9. 1 horrible to 9 excellent
Name: 


  1. M&M's
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. M&M's - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. Bridgestone
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. Bridgestone - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. Go Daddy
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. Go Daddy - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. Lexus
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. Lexus - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. BestBuy
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. BestBuy - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. Coca-Cola
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. Coca-Cola - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. Chevrolet
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. Chevrolet - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. Hyundai
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. Hyundai - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. Pepsi
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. Pepsi - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. Audi
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. Audi - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    9  10





Mrs. Chang
North Hunterdon Business Instructor
North Hunterdon High School
Annandale, NJ