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Distribution - What it Takes - Holiday Toys
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Background Story: Each holiday season, a toy emerges from obscurity to become the holiday item that everybody wants. Poo-chi, Furby, Tickle Me Elmo, Pokemon, Beanie Babies, and Cabbage Patch dolls are just a few examples of this phenomenon. You think you have an idea for a unique toy that could be the next big thing. You know marketing is essential to your toy’s success.
What will you do? What does marketing entail? What functions of marketing must you consider to make your toy the next holiday phenomenon?
Mrs. Chang
North Hunterdon Business Instructor
North Hunterdon High School
Annandale, NJ
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