- What political/legal factor affected the launch of Frito-Lay potato chips in China?
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- What two cultural factors influenced the variety of Chinese Lay’s potato chip flavors?
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- How would you classify Frito-Lay’s marketing strategy of its Lay’s potato chips in China—was it globalization, adaptation, or customization? Explain
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- Why is China’s entry into the WTO important for multinational companies like PepsiCo?
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- Why do you think PepsiCo’s direct foreign investment was largely in joint ventures?
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- What factor helped Frito-Lay to decide on TV as a medium for its promotional message?
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