Business Plan Presentation

Grading Rubric For Business Plan 2013 Competition.

DIRECTIONS: Please circle the score that best reflects your opinion of the contestant’s skill level in
each category. In some cases there is a choice of scores within one ‘level’, and levels vary.
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  1. Opportunity Recognition & Feasibility
    (Slides 2, 3, 4, 9)
     Clear and articulate description of want or unmet need. Student uses data to support claims.
     Student links problem, want or unmet need to business idea and includes explanation for his/her inspiration.
     Description of three or more compelling reasons why the student is qualified to run the business.
     Product or service is clearly described. Description includes detailed features and benefits to target customers.
     Clear explanation of plans for production and/or delivery.
     Presenter is in business today or has created a solid foundation to start the company in the future.
    1 2 3 4 5 6 7 8   0
     


  1. Market Research
    (Slides 6, 8)
     Market and market size are explained persuasively using primary and secondary research tools to show potential
    profitability.
     Detailed description of target market, including demographic, geographic & psychographic information about target
    customer.
     Direct/indirect competitors clearly described. Student includes at least one strength and one weakness for each
    competitor.
     Provides convincing explanation and uses customer feedback to describe competitive advantage & unique qualities of
    the business.
     Business claim legitimized through compelling explanation of market research concepts.

    1 2 3 4 5 6   0
     


  1. Promotion & Sales
    (Slides 7, 10)

     Student outlines the intended use of five or more promotional methods.
     Promotional mix includes both physical and digital elements.
     Provides compelling explanation supported by research to describe effectiveness of promotional methods.
     Presents a persuasive argument for specific, feasible sales methods tailored to acquiring and retaining customers.
     Clear and articulate description of sales estimates. Student cites substantive supporting market research, including
    feasibility, seasonality, and full capacity as rationale.
     Clearly connects sales estimates to net profit.
    1 2 3 4 5 6   0
     


  1. Business Model & Financials
    (Slides 5, 11)

     Addresses opportunities for growth (new products, services, partnerships and/or distribution channels).
     Clear explanation of other potential revenue sources for their business.
     Clearly demonstrates how the company will use technology to make the business efficient, effective and profitable.
     Shows a compelling visual way of how technology will be used in their business.
     For tech businesses, demonstrates clear understanding of how to develop the technology needed for their business.
    1 2 3 4 5 6   0
     


  1. Scalability & Technology
    (Slides 12, 13)

     Addresses opportunities for growth (new products, services, partnerships and/or distribution channels).
     Clear explanation of other potential revenue sources for their business.
     Clearly demonstrates how the company will use technology to make the business efficient, effective and profitable.
     Shows a compelling visual way of how technology will be used in their business.
     For tech businesses, demonstrates clear understanding of how to develop the technology needed for their business.
    1 2 3 4 5 6   0
     


  1. Slide Layout, Presentation & Q&A
     Maintains audience interest and attention by speaking clearly, making eye contact, and uses inflection to emphasize key
    points.
     Student demonstrates self-confidence through command of material presented.
     Student is appropriately dressed and demonstrates professionalism.
     Clearly restates judges’ questions to clarify, and provides clear, concise, well-considered answers to all questions.
     Clear concise slides that include minimal use of text and no more than 5 lines per slide.
     Slides include relevant images, complimentary color choices, and limited animation with easy to read font size and color.
    1 2 3 4 5 6   0
     


  1. Notes-Job Well Done/Areas to Improve:






Coach Timbers-Ausar
Executive Director
Brantuo Skills Academy
Chicago, IL