Marketing Ch 4 Post-Unit Survey
Name: 


  1. I can define and compare and contrast generic and product markets
     
      1 2 3 4 5  
    Beginning  Expert


  1. I can explaiain what market segmentation is
     
      1 2 3 4 5  
    Beginning  Expert


  1. I can break markets into submarkets
     
      1 2 3 4 5  
    Beginning  Expert


  1. I can explain the difference between aggregating and disaggregating
     
      1 2 3 4 5  
    Beginning  Expert


  1. I can distinguish key elements of a single target market approach, a multiple target market approach and a combined target market approach
     
      1 2 3 4 5  
    Beginning  Expert


  1. I can explain the difference beween combiners and segmenters and the benefits of each
     
      1 2 3 4 5  
    Beginning  Expert


  1. I can identify at least ten dimenstions that can be used to segment a market
     
      1 2 3 4 5  
    Beginning  Expert


  1. I can explain what a qualifying dimension is
     
      1 2 3 4 5  
    Beginning  Expert


  1. I can list ethical issues that can ariese when segmenting markets
     
      1 2 3 4 5  
    Beginning  Expert


  1. I can use the clustering technique to find patterns within a set of data
     
      1 2 3 4 5  
    Beginning  Expert


  1. I can explain how differentiation, positioning and CRM can help in the segmenting process
     
      1 2 3 4 5  
    Beginning  Expert


  1. I can explain the importance of positioning when identifing target market opportunities
     
      1 2 3 4 5  
    Beginning  Expert





Mrs. Benjamin
Business Education Teacher
1965
Ankeny, IA