Endorsement Deals

Copy the following link to an article and open it in a web browswer, read it, and use it to answer the questions below.
http://www.bizjournals.com/phoenix/stories/2009/01/26/daily56.html?page=all
Name: 


  1. What is product endorsement?


  1. Why do celebrities and athletes get paid by companies to endorse their products?


  1. What characteristics and traits do companies look for when deciding which celebrity or athlete to contract as a product endorser?


  1. This article suggests arguments for and against Larry Fitzgerald's potential as a product endorser. What are they? Do you agree or disagree?


  1. Are there any other players competing in football (or another celebrity) who have the potential to cash in with an assortment of endorsement deals? If so, who? And what product might you think they would be good at endorsing?





Rachel Gugliuzza