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Selling Ch 1 Post-Unit Survey
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- I can define personal selling
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- I can explain how personal selling has evolved through the years
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- I can explain how personal selling is an extension of the Marketing concept
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- I can define consultative selling
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- I can explain how consultative selling haw evolved through the years
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- I can define strategic selling
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- I can explain how strategic selling has evolved through the years
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- I can differentiate between a selling strategy and a selling tactic
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- I can list and describe the five steps in the consultative selling model
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- I can define partnering and I can explain the evolution of partnering through the years
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- I can give examples of value added features
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