Shopping for Potato Chips - Why Marketing is Important
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  1. If you were at the store which chip would you grab off the shelf to purchase based on prior knowledge?
    Utz Brand
    Ruffles Brand
    Wise Brand


  1. Based on Price, which chip would you purchase by just looking at knowing the price.
    Utz Brand
    Ruffles Brand
    Wise Brand


  1. Look at Chip A - Based on appearance (whole chips, good color) what would you rank this chip:
    1 - Lowest - broke, small, dark color
    2 - Average - seems pretty good
    3 - Best - whole, full size, great color
    1 2 3


  1. Look at Chip B - Based on appearance (whole chips, good color) what would you rank this chip:
    1 - Lowest - broke, small, dark color
    2 - Average - seems pretty good
    3 - Best - whole, full size, great color
    1 2 3


  1. Look at Chip C - Based on appearance (whole chips, good color) what would you rank this chip:
    1 - Lowest - broke, small, dark color
    2 - Average - seems pretty good
    3 - Best - whole, full size, great color
    1 2 3


  1. After looking at the potato chips for sale, which one would you choose based on appearance?
    Chip A
    Chip B
    Chip C


  1. Give 1 reason you would choose that chip based on what you see. What do you like about it?


  1. Taste Chip A - Based on taste how would you rank the potato taste of this chip?
    1 - Lowest - Little to No potato taste
    2 - Average - Potato taste but very little, greasy
    3 - Best - Really taste like potato
    1 2 3


  1. Taste Chip B - Based on taste how would you rank the potato taste of this chip?
    1 - Lowest - Little to No potato taste
    2 - Average - Potato taste but very little, greasy
    3 - Best - Really taste like potato
    1 2 3


  1. Taste Chip C - Based on taste how would you rank the potato taste of this chip?
    1 - Lowest - Little to No potato taste
    2 - Average - Potato taste but very little, greasy
    3 - Best - Really taste like potato
    1 2 3


  1. Taste Chip A - Based on taste how would you rank the saltiness of this chip?
    1 - Lowest - Completely lack salt, or are overpowered by salt
    2 - Average - Salt taste could be better
    3 - Best - Chips are properly seasoned
    1 2 3


  1. Taste Chip B - Based on taste how would you rank the saltiness of this chip?
    1 - Lowest - Completely lack salt, or are overpowered by salt
    2 - Average - Salt taste could be better
    3 - Best - Chips are properly seasoned
    1 2 3


  1. Taste Chip C - Based on taste how would you rank the saltiness of this chip?
    1 - Lowest - Completely lack salt, or are overpowered by salt
    2 - Average - Salt taste could be better
    3 - Best - Chips are properly seasoned
    1 2 3


  1. Taste Chip A - Based on taste how would you rank the crunch of this chip?
    1 - Lowest - Little crunch, not thick and satisfying
    2 - Average - OK crunch, taste fresh
    3 - Best - Perfect crunch, thickness, texture
    1 2 3


  1. Taste Chip B - Based on taste how would you rank the crunch of this chip?
    1 - Lowest - Little crunch, not thick and satisfying
    2 - Average - OK crunch, taste fresh
    3 - Best - Perfect crunch, thickness, texture
    1 2 3


  1. Taste Chip C - Based on taste how would you rank the crunch of this chip?
    1 - Lowest - Little crunch, not thick and satisfying
    2 - Average - OK crunch, taste fresh
    3 - Best - Perfect crunch, thickness, texture
    1 2 3


  1. Based on the Taste, which chip would you choose best overall?
    Chip A
    Chip B
    Chip C


  1. Give 1 reason you would choose that chip based on what you taste. Explain why you like that taste better.


  1. Based on the Packages, which chip would you choose to buy?
    Utz Brand
    Ruffles Brand
    Wise Brand


  1. Give 1 reason why you would choose that chip based on the features of the package.


  1. Based on Price, which chip would you purchase knowing everything you have researched about the chip, taste, package...
    Chip A
    Chip B
    Chip C


  1. Based on your research, which chip do you think is the Wise Brand?
    Chip A
    Chip B
    Chip C