FMC4 - What makes a good magazine?

Answer the following questions - Opinion
Name: 


  1. Do you subscribe to a magazine?
    Yes
    No


  1. Do you regularly read a magazine?
    Yes
    No


  1. What magazine(s) do you subscribe to or regularly read?


  1. How important is the appearance of the cover?
    Very Important
    Important
    Somewhat important
    Not that important - It is about the content


  1. What are five things about a magazine you think is important as a customer?


  1. Do you ever save a copy of your magazine?
    Yes
    No


  1. Which statement best describes where you buy your clothing from? Please select one
    I mainly buy high fashion
    I mainly buy designer
    I mainly buy second hand or vintage
    I mainly buy retail brands
    I buy a combination


  1. Which of the below sources do you use to receive fashion information or inspiration? Please select all that apply
    Personal style blogs
    Street style blogs and websites
    Fashion magazines
    Online or tablet magazines
    A retailer's magazine
    Free magazines
    Friends and family
    What you see on the street
    Celebrities
    Television shows or films
    None
    Other


  1. Please select which of the below statements best describes your magazine purchasing habits
    I am very loyal to the magazines I read and rarely vary from my regular choices
    I am fairly loyal to the magazines I read but sometimes purchase and trial different titles
    I am not loyal to the magazines I read and often switch to different titles


  1. What is your favorite magazine and why?


  1. Of your favorite magazine's counterparts, do you regularly use, read or purchase any of the below? Please select all that apply.
    It's website or app
    Its online or tablet copy of the issue itself
    Its social media accounts
    Any fashion collaborations
    None of the above


  1. Please rank the following elements of a fashion magazine in terms of how important they are to you (1 being the most important)
        1 2 3 4 5 6 7 8
    Price  
    Fashion Content  
    News and Opinion Content  
    Beauty Content  
    Celebrity Content  
    Appearance and Layout  
    Reputation  
    Physical Feel of the Magazine - gloss, wieight, paper type etc  


  1. Please rank the below statement depending on how much you agree with them. 1 being Strongly Disagree, 5 being Strongly Agree: My appearance is important to me
    1 - Strongly Disagree
    2 - Disagree
    3 - Neither Agree or Disagree
    4 - Agree
    5 - Strongly Agree


  1. Please rank the below statement depending on how much you agree with them. 1 being Strongly Disagree, 5 being Strongly Agree: I trust the opinion of my favorite magazine
    1 - Strongly Disagree
    2 - Disagree
    3 - Neither Agree or Disagree
    4 - Agree
    5 - Strongly Agree


  1. Please rank the below statement depending on how much you agree with them. 1 being Strongly Disagree, 5 being Strongly Agree: My favorite magazine reflects my style
    1 - Strongly Disagree
    2 - Disagree
    3 - Neither Agree or Disagree
    4 - Agree
    5 - Strongly Agree


  1. Please rank the below statement depending on how much you agree with them. 1 being Strongly Disagree, 5 being Strongly Agree: My favorite magazine showcases fashion I can afford
    1 - Strongly Disagree
    2 - Disagree
    3 - Neither Agree or Disagree
    4 - Agree
    5 - Strongly Agree


  1. Please rank the below statement depending on how much you agree with them. 1 being Strongly Disagree, 5 being Strongly Agree: I regularly purchase fashion I see on other sources (i.e. blogs)
    1 - Strongly Disagree
    2 - Disagree
    3 - Neither Agree or Disagree
    4 - Agree
    5 - Strongly Agree


  1. Please rank the below statement depending on how much you agree with them. 1 being Strongly Disagree, 5 being Strongly Agree: I regularly purchase fashion I see in magazines
    1 - Strongly Disagree
    2 - Disagree
    3 - Neither Agree or Disagree
    4 - Agree
    5 - Strongly Agree


  1. How often do you purchase a new item of clothing/accessory (bags etc)?
    1 – 5 times per year
    5 – 10 times per year
    Once a month
    2 - 3 times a month
    4-7 times a month
    more than 8 times a month


  1. What is the percentage of clothing and accessories purchases that you buy online?
    0%, I never buy these items online
    less than 10%
    From 11% to 30%
    From 31% to 50%
    From 51% to 70%
    More than 70%





Mrs. Chang
North Hunterdon Business Instructor
North Hunterdon High School
Annandale, NJ