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Marketing Ch 1 Post-Unit Survey
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- I can define marketing and explain how it impacts my life
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- I can explain the difference between marketing and macro-marketing
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- I know the marketing functions and I can explain why marketing specialists like intermediaries and collaborators develop to perform them.
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- I can explain what a market-driven economy is and how it adjusts the macro-marketing system.
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- I can explain what the marketing concept is and how it should guide a firm or nonprofit organizaiton.
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- I understand what customer value is an can identify why it is important to customer satisfaction.
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- I can identify a variety of methods that businesses can use to be socially responsible.
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