Super Bowl Commercials - BM5 Focus Group

Evaluate the commericals ability to influence the viewer using AIDCA. Check off if the commercial had the following components of an effective advertisement. You may choose more than one response. Then rate your opinion of the commerical 1 to 9. 1 horrible to 9 excellent
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Name: 


  1. 1st Commerical
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. 1st Commercial - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. 2nd Commercial
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. 2nd Commercial - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. 3rd Commercial
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. 3rd Commercial - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. 4th Commercial
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. 4th Commercial- Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. 5th Commercials
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. 5th Commercial - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. 6th Commercial
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. 6th Commercial - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. 7th Commercial
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. 7th Commercial- Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. 8th Commercial
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. 8th Commercial- Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. 9th Commercial
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. 9th Commercial- Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. 10th Commercial
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. 10th Commercial - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10





Mrs. Chang
North Hunterdon Business Instructor
North Hunterdon High School
Annandale, NJ