AIDA Commercials Evaluations - FMC B4 -

Evaluate the commericals ability to influence the viewer using AIDCA. Check off if the commercial had the following components of an effective advertisement. You may choose more than one response. Then rate your opinion of the commerical 1 to 9. 1 horrible to 9 excellent
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Name: 


  1. 1st Commerical - H & M
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. 1st Commercial - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. 2nd Commercial - Dolca & Gabbana
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. 2nd Commercial - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10


  1. 3rd Commercial - PacSun
    A - Attention
    I - Interest
    D - Desire
    C - Credibility or Conviction
    A - Action


  1. 3rd Commercial - Your Overall Rating
     
      1 2 3 4 5 6 7 8 9  
    0  10





Mrs. Chang
North Hunterdon Business Instructor
North Hunterdon High School
Annandale, NJ