| A | B |
| time | the idea of using one’s time productively |
| achievement, action, work, and materialism | the idea of reaching goals, doing things, laboring toward a goal, and acquiring material objects as a result |
| privacy | the idea of being apart, or separated, from others |
| the future, change and progress | the idea of being able to change the future and make a better life |
| competition | the idea of trying to be better than others |
| informality | the idea of being casual in behavior or dress |
| directness and assertiveness | the idea of being honest and frank and of making one’s needs known |
| equality | the idea of all people and their opinions being of equal worth, or value |
| individualism | the idea of pursuing an independent way of doing or being |