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Marketing Chapter 3 and 4 Terms

AB
controlled economyA system where the government attempts to own and control important resources and to make decisions about what will be produced and consumed
Demandthe quantity of a product consumers are willing and able to purchase at a specific price
demand curvegraph showing the relationship between a products price and the quantity demanded
economic marketall of the consumers who will purchase a particular product or service
economic resourcesnatural resources, capital equipment, and labor
economic utilitythe amount of satisfaction a consumer receives from the consumption of a particular product or service
free economyresources are owned by individuals rather than the government, and decisions are made independently with no attempt at regulation or control by the government
law of demandwhen the price of a product is increased, less will be demanded, and when the price is decreased less will be produced
law of supplywhen the price of a product is increased, more will be produced, and when the price is decreased, less will be produced
macroeconomicsstudy of the economic behavior and relationships of the entire society
market pricethe point where supply and demand for a product are equal
microeconomicsstudy of relationships between individual consumers and producers
mixed economya combination of economics
monopolistic competitionmarket situation in which there are many firms competing with products that are somewhat different
monopolya type of market which there is one supplier offering a unique product
oligopolya type of market in which a few businesses offer very similar products and services
private enterprisea market situation in which independent decisions are made by businesses and consumers with only a limited government role regulating those relationships
profit motivea decision to use resources in a way that results in the greatest profit for the producer
pure competitiona type of market in which there are a large number of suppliers offering very similar products
regulated economya type of market in which resources and decisions are shared between the government and other groups and individuals
scarcityunlimited wants and needs, combined with limited resources
supplythe quantity of a product that producers are willing and able to provide at a specific price
supply curvethe graph of relationships between price and quantity supplied
valuea decision to use resources in a way that results in the greatest satisfaction of wants and needs
market opportunity analysisstudying and prioritizing market segments to locate the best potential based on demand and competition
market segmenta group of similar consumers within a larger market
strategyplanning that identifies how a company expects to achieve its goals


Pennsbury High School West
PA

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